Search Engine Marketing & Internet Marketing Quiz: Answer 15 simple questions to grade your web site's search engine and consumer marketing IQ.

Search Engine & Internet Marketing IQ Quiz

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Most web sites have but one mission: online marketing to create sales! To effectively do that they must do three things: 1) Attract search engines 2) Attract users and 3)Convert users to buyers.

Search engines tend to work differently so there are few universal rules, but on average, just a few points difference in their ranking algorithm will bury you several pages deep in their results. To help you, we have provided the following quiz. It's designed to probe common Internet marketing weaknesses & deficiencies.

There are 15 questions and a possible 109 points. In each case, select the answer that is most correct. It will give you a score and remarks upon completion.

Do your URLs consistently contain an assortment of your primary key words? (Help)

Yes
No
I don't know

How many inbound links are there to your website? (Help)

More than 100
More than 50
More than 20
More than 5
I don't know

Are your tags for each page unique and contain an assortment of your key words? (Help)

Yes
No
I don't know

Do your META Descriptions contain complete, logical sentences, liberally using keywords? (Help)

Yes
No
I don't know

How often do you update information on your web page? (Help)

Daily
Weekly
Monthly
Quarterly
Annually or less

How easy to navigate would you say your web site is?

Very easy, it's quite intuitive
Fairly easy
Its satisfactory
Not good, I get complaints

How attractive would you say your web site is, really?

Among the best anywhere
Quite attractive
Better than most of my competition
Its satisfactory
Not good, I get complaints

Do the captions on your pages typically contain your keywords? (Help)

Yes, always
Mostly
Sometimes
Never or I don't know

Reading from top to bottom, left to right, are the first words on your pages complete thoughts containing varied keywords? (Help)

Yes, always
Mostly
Sometimes
Never or I don't know

On average, how many unique words are on each of your pages? (Help)

More than 1,500
More than 1,200
More than 900
More than 500
More than 300
More than 200
Less than 100

Are there any pages on your web site that have hardly any text, do not work, or are "Under Construction?"

Several
A few
None

Are there broken links in your web page?

Several
Maybe a few
None

Is your site created by the use of templates?

Yes
No

Do your photos and graphics typically use'<'alt> tags? (Help)

All of them do
Unique graphics do
None
I don't know

Is there a clearly posted business mailing address and phone number on your web page?

Yes
No

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Your score: <% =UserScore %>

Scores:

94-109 Your website's marketing IQ is well ahead of average. If it's been online for 6 or more months, your business reputation is good, your product is competitively priced and you are including admonitions for consumers to contact you, your web site should be making a significant impact on your business.

85-93 You have a quality website, however, small tweaks can make big differences online. If you are satisfied with your web site's sales performance, probably nothing need be done at this time. However, if you are experiencing any dissatisfaction a thorough site review is recommended.

77-84 Your site design may be wonderful but doubtless search engines aren't seeing it or ranking it very well and that means poor traffic which in turn means poor sales. Invest more sweat equity and bring it up to speed or consider switching web designers to someone more marketing savvy. Remember that for most businesses the first 90% of sales go to pay materials and overhead and that a 5-10% sales increase can sometimes mean a 25-75% improvement in overall profits. Your web site’s poor performance is costing you lost sales. Make changes!

0-76 You either know very little about the web site you own, OR you own a web site that is costing you hosting fees and bringing little or nothing in return. If it was an employee you would have fired it long ago as non-productive. Why then do you tolerate a non-productive web site? Get a new web site that will be an asset instead of a liability.

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